Google Introduces Chromebook

Google keeps on suprising us with innovative gadgets, changing our behaviour and making us LOVE them. Chromebok? What is it? Well, a computer that is run by the web, everything saved to the web (when you login to your comp you automatically login to your Google services that keeps you in sync with other comps, so you can go from your work comp to home comp and retrieve the same docs)…On Jun 15 they will be leasing them to businesses from $28 per month, then I am guessing once the word spreads we will we gradually shift (well the tech savvy at least).

For now to draw intrigue, inform us and raise awareness, Google have released a series of quirky videos…. check out just a few below…..

Coca-Cola 125th Birthday Building Illumination

Coca Cola celebrated their 125th birthday, with the world’s largest single building illumination (26 stories high). It showcased advertising over the 125 years and a ‘thank you’ tribute to their fans.

Burberry’s Holographic Runway Show In Beijing

Burberry launched a new flagship store in Beijing with a Holographic Catwalk show that featured just 6 real models. This is remarkable and is not only a show stopper but reflects the vision of the brand as a leader on the world stage. What I love about this is it reflects the ethos of the brand. A world class leading brand ensures that every detail relates back to their vision or positioning.

TV’s Future

It really does seem like a natural progression for TV, as the internet has allowed us to get answers at the tips of our fingers we have become more curious and seek information. Therefore, TV needs to become a place we can obtain live information. Syzygy Lab is developing a new app, called GOAB. GOAB is designed to function independently of input and output devices; it is 100 percent cloud based. Via a laptop, tablet or smartphone while accessing TV we will also we able to view complementary content in parallel to live content (e.g sports stats, interactive commence).

According to a Yahoo! study, 86 percent of mobile users access the Internet while watching TV. This is resulting in a new hybrid medium and opening up opportunities for advertisers and programmers alike (What about creating a TV show, and placing notes or clues for participants to view and go on a brand experiences-treasure hunts, in store to meet the actors? Just a thought?).

Virgin Mobile’s “Happy Break-up Day”

Yesterday Virgin mobile declared “Happy Break-up Day”, promoting people to end their relationship with their current Telco providers and switch to Virgin. In alignment with the movement they are offering a new Pre-Paid offer.

This campaign is obviously targeting Pre-Paid customers, as opposed to Post-Paid, who are locked in…. The ‘Switcheroo’ campaign follows independent research that reveals almost half the nation (48%) wish they could have a pain free break-up with their current mobile phone provider. Break-Up Day will run through above-the-line activity across radio, outdoor, online and print. Below-the-line activity, including chocolate sampling and free coffee giveaways handed out by ‘Break-Up Boys.’

It not only is catchy, but the timing is nice given that Valentine’s Day has just passed the previous day. For those who may of not as been so lucky to get some love, they may get some from Virgin.

Telstra: Blurtl App

My team at DDB Sydney have just released Blurtl, an amazing new app which will allows Facebook fans to leave audio status updates and post voice messages on friend’s walls, via their mobile phone.

With Telstra we are overcoming the issue about making the brand less corporate, more social and relevant with the youth audience. The app will be used in campaigns to come, by Telstra and non-Telstra customers.

It was launched in conjunction with a retail Pre-Paid Offer, that allows Telstra consumers to talk and text for free all weekend. So while just being a really cool app, it raises awareness of the campaign, ultimately assisting in increasing sales.

Starbucks Interactive Storefront

Starbucks is tempting passers-by to try its Tazo Tea with interactive storefronts (Vancouver and Toronto).

The interactive screen allows users to pick to be a hummingbird, dragonfly or butterfly and go on an treasure hunt adventure to find all the ingredients unique to each of the three Tazo teas being promoted by Starbucks.

I think this is a great idea! One of the insights that makes people want coffee is to have an excuse to leave the office and have a break. The fantastical and dreamy creative execution allows people to further unwind and just have a bit of fun

WESC Interactive Retail Window

Pushing the boundaries with outdoor media, Hyper Island in Sweden WESC (a streetwear brand) built a awesome innovative interactive retail window. The guy image in the window waits for someone to walk past, then moves as they do- like a mirror effect.

Lady Filmed Falling Into Mall Fountain

Just shows you how content can spread to the masses via people sharing it with one another. Nearly 3 million people have watched the raw footage of a woman falling into a fountain while texting on her phone.

Pink Ponies: Case Study

John St (Toronto based ad agency) made a case study to showcase their creativity and illustrate they don’t just create advertising campaigns, it creates movements. They aim was to make Chelsea Bedano’s birthday party a success in an already cluttered birthday market. In a piss take manner walking us through the campaign journey we are lead to the assumption that we (advertisers) can reach any goal (make something appealing or draw awareness) if the campaign is executed in a creative and tactical way! Love it!