Pink Ponies: Case Study

John St (Toronto based ad agency) made a case study to showcase their creativity and illustrate they don’t just create advertising campaigns, it creates movements. They aim was to make Chelsea Bedano’s birthday party a success in an already cluttered birthday market. In a piss take manner walking us through the campaign journey we are lead to the assumption that we (advertisers) can reach any goal (make something appealing or draw awareness) if the campaign is executed in a creative and tactical way! Love it!

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