Starbucks Interactive Storefront

Starbucks is tempting passers-by to try its Tazo Tea with interactive storefronts (Vancouver and Toronto).

The interactive screen allows users to pick to be a hummingbird, dragonfly or butterfly and go on an treasure hunt adventure to find all the ingredients unique to each of the three Tazo teas being promoted by Starbucks.

I think this is a great idea! One of the insights that makes people want coffee is to have an excuse to leave the office and have a break. The fantastical and dreamy creative execution allows people to further unwind and just have a bit of fun

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