Telstra: Blurtl App

My team at DDB Sydney have just released Blurtl, an amazing new app which will allows Facebook fans to leave audio status updates and post voice messages on friend’s walls, via their mobile phone.

With Telstra we are overcoming the issue about making the brand less corporate, more social and relevant with the youth audience. The app will be used in campaigns to come, by Telstra and non-Telstra customers.

It was launched in conjunction with a retail Pre-Paid Offer, that allows Telstra consumers to talk and text for free all weekend. So while just being a really cool app, it raises awareness of the campaign, ultimately assisting in increasing sales.

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