Virgin Mobile’s “Happy Break-up Day”
Yesterday Virgin mobile declared “Happy Break-up Day”, promoting people to end their relationship with their current Telco providers and switch to Virgin. In alignment with the movement they are offering a new Pre-Paid offer.
This campaign is obviously targeting Pre-Paid customers, as opposed to Post-Paid, who are locked in…. The ‘Switcheroo’ campaign follows independent research that reveals almost half the nation (48%) wish they could have a pain free break-up with their current mobile phone provider. Break-Up Day will run through above-the-line activity across radio, outdoor, online and print. Below-the-line activity, including chocolate sampling and free coffee giveaways handed out by ‘Break-Up Boys.’
It not only is catchy, but the timing is nice given that Valentine’s Day has just passed the previous day. For those who may of not as been so lucky to get some love, they may get some from Virgin.
