TV’s Future
It really does seem like a natural progression for TV, as the internet has allowed us to get answers at the tips of our fingers we have become more curious and seek information. Therefore, TV needs to become a place we can obtain live information. Syzygy Lab is developing a new app, called GOAB. GOAB is designed to function independently of input and output devices; it is 100 percent cloud based. Via a laptop, tablet or smartphone while accessing TV we will also we able to view complementary content in parallel to live content (e.g sports stats, interactive commence).
According to a Yahoo! study, 86 percent of mobile users access the Internet while watching TV. This is resulting in a new hybrid medium and opening up opportunities for advertisers and programmers alike (What about creating a TV show, and placing notes or clues for participants to view and go on a brand experiences-treasure hunts, in store to meet the actors? Just a thought?).
