Home > Advertising, Brand Strategy > Burberry’s Holographic Runway Show In Beijing

Burberry’s Holographic Runway Show In Beijing

April 23, 2011 Leave a comment Go to comments

Burberry launched a new flagship store in Beijing with a Holographic Catwalk show that featured just 6 real models. This is remarkable and is not only a show stopper but reflects the vision of the brand as a leader on the world stage. What I love about this is it reflects the ethos of the brand. A world class leading brand ensures that every detail relates back to their vision or positioning.

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Categories: Advertising, Brand Strategy Tags: ,
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